We would like to Welcome Sibsankar Majumder as our esteemed speaker for Global Testing Retreat #ATAGTR2019
Sibsankar Majumder is currently working as a QA Delivery Manager for one of the large Insurance customers based out of Nortth America. He is a Certified Scrum Master and responsible for driving Digital QA transformation across multiple agile squads following Scaled Agile Framework (SAFe).
Sibsankar is our esteemed speaker for #ATAGTR2019.
Sibsankar will be taking an Interactive Session on “Re-imagining Quality Assurance in the age of Digitization: With Customer Centricity at the Core” – Track 1 on Day 1
With the advent of digital technologies, there is a diminishing boundary between business processes and consumer behaviour. As the “direct to consumer” model gains momentum, the mantra behind sustaining an industry-leading position is to put the customers at the centre and align digital transformation initiatives around them. Traditional quality assurance (QA) has undergone a tectonic shift to stay relevant in the age of Agile and DevOps. Adopting test automation and quality engineering practices have improved agility; but often fail to address the gap between technical design and customer experience.
The paper intends to reimagine the existing QA process, tools and frameworks in the light of the increasing need to drive enhanced customer experience. A well-defined customer-centric QA strategy will help in assuring quality of end-user experience. A detailed analysis of customer centricity strategies reveals the following pivotal levers:
• Ease of product/service discovery with human-centred design principles.
• A robust omni-channel strategy that focuses on non-functional aspects, such as security and performance, in multiple devices or platforms ensuring simple and secure system interactions.
• Actionable insights from production, which takes into account customer feedback, to pave the way for continuous improvement.
The paper articulates alignment of QA with the customer-centric digital modernization and intends to leverage existing tools and automation capabilities to cater to the bi-directional mandates of improving quality as well as enhancing customer experience. A three-pronged customer-centric QA strategy is developed based on the following tenets:
• Crowd-sourced QA to assure design and usability aspects at scale.
• Persona-based customer experience tests for mobile devices.
• Analytics-led production incidents analysis to pre-empt incidents.
An indicative implementation plan is proposed to identify, assess and execute the customer-centric QA strategy to reap the benefits of digital channels and platforms.
We had posted some questions to Sibsankar as a part of his #ATAMyStory
1. Why do you think speaking at #ATAGTR2019 really matters to you?
#ATAGTR2019 is one of the most respected testing conferences held in India attended by speakers from eminent technology companies. The conference is a display of ideas, insights, experiments and experience – encompassing new industry trends and thought leadership. Speaking in this platform will help me share my thoughts with industry leaders and find new perspectives. The platform will also give me the opportunity to meet new professionals beyond the organizational boundary and build networks.
2. Do you think that organizations and individuals should go out and mingle more in community programs?
Community program is an effective platform to share new ideas, meet creative minds and to get enlightened with new trends and norms. As the world today is more connected than ever and we are literally part of a global village, we cannot afford to continue living in silo and ignore the outside-in perspectives. All successful organizations and professionals should participate in community programs more often and spread the learnings.
3. While practice makes all of us perfect, share an everyday practice that has made things better for you at work
One of the critical success factors behind successful execution of complex projects is clear priorities of work and re-prioritization of tasks on a regular basis. This is easier said than done, specially, when everything is important and identifying priorities of priorities is crucial. As a daily practice, when I start my day at work, I spend a dedicated time in retrospection of the tasks accomplished the previous day – so that I can extract the lessons-learnt and prioritize the tasks for the current day to make sure that I am completely productive and spending effort on critical areas.
4. Anything else you want to share – coin your own questions…
I would like to wish #ATAGTR2019 a grand success with the presence of eminent industry leaders and technology enthusiasts. I am looking forward to a great learning experience at the conference.
#ATAGTR2019 is one of the largest, most fun filled and learning filled global testing conference. #ATAGTR2019 is back again in its 4th edition with more fun and more learnings than in the past. The conference is scheduled on 14th and 15th December in Pune.
- 2 Days
- 2 Panel Discussions
- 4 Keynotes
- 5 Skits and Games
- 38 Interactive Sessions
- 18+ Labs
Loads of fun, competitions and much much more.
Day 1 has 5 tracks and Day 2 has 6 tracks.
Focusing on interactive sessions, labs/workshops, skit performances and fun activities and quizzes and much much more.
The conference scale as is evident has increased substantially. We hope that everyone can be part of this most fun filled and one of the largest global testing conference.
To know more about the conference, click here or on the image below